Sweet Suite at Home brought the biggest and best toys of 2020 right to my home office thanks to the team at The Toy Insider. Normally, this is an in-person bash in NYC each summer, and it’s always been a favorite event of mine. 2020 has been a year of adapting, and The Toy Insider did just that by making the annual event virtual!
Sweet Suite at Home
More than 600 members of the press and influencers logged into the virtual event on July 22, for the Biggest Day of Play!
The custom show floor featured booths from more than 55 toy companies, a main stage, a press lounge, and ample opportunities to meet with brand representatives live over zoom. Leading up to the event I really wasn’t sure what to expect, but The Toy Insider team brought a whole new world of conferences to life. What I found to be the most fun this year, was that my daughter could sit and navigate the show floor with me, and let me know what toys I should be taking a closer look at.
The show floor was meticulously organized and each brand had their own booth, the maps made navigating this event a breeze. Once you entered a booth you could browse press releases, virtually chat with someone or jump on a zoom meeting to introduce yourself. Throughout the event I kept getting notices to go to certain booths for a new toy launch or a giveaway. It was really a lot of fun, and not at all stressful.
Here are a few of the fun virtual opportunities we had:
- Witness the first-ever unveiling of a beastly new RC toy from Spin Master with an unboxing like you have never seen before!
- Put an adorable twist on nursery rhymes with a sneak peek at a brand-new CoComelon-inspired toy line from Jazwares.
- MGA Entertainment, known for surprises, is bringing a “crushing” debut of “colorful,” “fashionable” dolls, as well as “smart” robots to fans for the first time!
- Meet the brand-new Doc McStuffins doll from Just Play who teaches kids about washing their hands.
- Get to know the Ninja Kidz TV YouTube family and become a ninja with the Ninja Kidz TV Giant Mystery Ninja Ball by Blip Toys.
- Join YouTube sensations Trinity & Beyond and Aaron Kyro of Braille Skateboarding as they show you their brand-new toy lines with Bonkers Toys.
- Who Let the Dogs Out? Bring your pups (real or stuffed!) to the PUPPY LOVE PARTY sponsored by Basic Fun! and Adopt-a-Pet.com, joined by special guests, the Baha Men.
Contests & Giveaways
- Learning Resources and Educational Insights will give away a $5,000 shopping spree to one of everyone’s favorite retailers to make your back-to-school shopping a little easier this year!
- Great Scott! Celebrate the 35th anniversary of Back to the Future at PLAYMOBIL’s “Back to the Future Trivia” event with a chance to win one of three PLAYMOBIL prize packs.
It was hard to keep up, there was so much going on at once, and this is just a small glimpse into what we did.
Toys We Loved
I feel as though we barely scratched the surface in discovering the latest and greatest for the season. But we do have a few favorites. We did receive a box of toys for being attendees of the event, some of these products were gifted to us.
Does anyone want to go Back to The Future? PLAYMOBIL® continues its exciting foray into licensing with a Warner Bros.Consumer Products Scooby-Doo line and celebrates the 35th anniversary of the timeless Universal Pictures and Amblin Entertainment classic, Back to the Future. I cannot wait to get my hands on the BTTF set! I waited my whole childhood for something like this to come out.
The World of Lilly Tikes takes you on adventures all day, full of excitement and play! Lilly and Ami are neighbors and best friends, and they love to host magical tea parties, cook teatime snacks and bake delicious treats in Lilly’s Cook & Bake Kitchen. No matter where their imagination takes them, along with their scrappy puppy Mitts, Lilly and Ami know that together is the best place to be.
The new Sing-Along dolls brings kids’ vibrant imaginations to life as they play all day. Holding the Sing-Along doll’s hands makes her sing her own version of “Ring Around the Rosie” and speak 10 unique phrases for tons of interactive play.
Blockaroo- STEM at an early age
It’s never too early to develop fine motor skills and sensory development. Blockaroos are a magnetic construction toy for children ages 18m to 6 years. This early learning STEM system was developed by teachers and the soft foam blocks connect like magic. All blockaroos are compatible with each other. We love that the blocks can rotate 360 degrees, so you can create anything you set your mind to.
Kids can create their own stop motion videos and let their imaginations run wild with these fun figures. With everything from pose-able action figures that will stick anywhere, to a studio pack that comes with a green screen your kids can create anything. Kids can simply download the STIKBOT STUDIO app to make their creations. Offering monsters, pets, movie sets and more your child can start their own youtube channel sharing these fun, creative videos.
Far Out Toys brings us Playful Pandas. These musical, magical friends have limitless responses. Kids can sing any song to their Panda and she’ll sing back in her own Panda language! Playful Pandas come in four styles including Sweetie, Slumber, Foodie and Fashionista each with her own personality and signature song. And, when kids collect two or more Pandas they will sing in harmony. For even more fun, each Panda responds to a child’s touch – tickle her belly, kiss her nose or pat her head and the Panda will laugh, move and respond! We have Sweetie Panda and my daughter has had so much fun singing with her. These lovable friends will be in Target stores this October.
We Cool Toys
We were shocked on the day of Sweet Suite to receive a huge delivery from one of our favorite brands! My daughter loves to create, slime, bracelets, anything she can make, she wants it. Compound Kings and Activity Kings offer hours of fun for girls. The big hit was the Insta Studio, my daughter can make her own videos. From cooking, crafting, and sliming, children have the freedom to create all types of viral videos, the possibilities are endless and so are the endless hours of entertainment!