Hyundai Shopper Assurance will be changing the way you buy a new car, for the better. It’s no secret that most people dread buying a car, they don’t want to be hassled, or upsold they just want to purchase a car. It seems a simple task, but can be overwhelming for sure. Hyundai’s Shopper Assurance is a nationwide commitment to making the car-buying experience better.
Hyundai Shopper Assurance
Hyundai will transform the car buying experience in this industry-first commitment, to the consumer. Customers will experience a more modern and convenient car buying experience. That sounds heavenly, doesn’t it?
The brand promise of Hyundai is simple, provide customers with a better experience. And that goes across the brand from the vehicle you drive, to maintenance and now purchasing a car.
“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Shopper Assurance is the next step in that tradition and is car buying made simple. We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not. It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body.”
Shopper Assurance will focus on four elements to make your car buying experience easier, faster and worry free.
1. Transparent Pricing: Participating dealers post the fair market pricing (MSRP minus incentives and any dealer offered discounts) on the dealer websites, so the customer knows exactly what the market pricing is for the vehicle. This can reduce the time it takes to negotiate a price and can eliminate the frustration of widely advertised incentives not being available on dealer websites.
2. Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive, a platform that allows the test drive to be scheduled by contacting the dealer on their website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be at a location of the customer’s choosing, such as their home, their office or a coffee shop.
3. Streamlined Purchase: Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer’s inventory. This includes applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.
4. Three-Day Money Back Guarantee: Any customer who is not satisfied with their purchase is given a three-day buy back period to return the car for a full refund, contingent upon a dealer inspection and the vehicle having fewer than 300 miles since the purchase/lease date. This turns potential second thoughts into peace of mind.
Shopper Assurance is available for any new model in the Hyundai lineup and has launched in dealerships in four markets: Miami, Orlando, Dallas and Houston. It will be live nationwide by early 2018.
Do you think this will provide a better car buying experience?